(Updated November 2016)
2. Types of information we collect
This Privacy Statement covers personal information and non-personal data collection and aggregate reporting.
a)"Personal information" is information that is associated with your name or personal identity. ALTA uses personal information to understand better your needs and interests and to provide you with better service. Once you choose to provide us with personal information, you can be assured it will be used only to support your customer relationship with ALTA. We take seriously the trust you place in us. ALTA will not sell, rent or lease your personal information to others.
On some ALTA websites, you can order products or services, participate in surveys, request information, subscribe to marketing or support materials, register yourself or your ALTA products, or apply for a job or internship at ALTA or otherwise be required to provide personal information for other purposes. The types of personal information you provide to us on these pages may include name, address, phone number, e-mail address, user IDs and passwords, billing and transaction information, credit card information, contact preferences, educational and employment background, and job interest data. To personalize our websites, services or communications and improve our products and services, we may also ask you to provide us with information regarding your personal or professional interests, demographics, and experiences with our products or services. Providing this additional information is optional.
b)"Non-personal information"is data about usage and service operation that is not associated with a specific personal identity. ALTA may collect and analyze non-personal information visitors' domains to evaluate how visitors use the ALTA websites or otherwise analyze this data for trends and statistics purposes. Non-personal data we collect may include the pages visited on the ALTA websites, unique URLs visited within ALTA websites, browser type and IP address, but the individual visitor's personal information remains anonymous.
3. Collected information
We've structured the ALTA websites so that, in general, you can visit ALTA on the web without identifying yourself or revealing any personal information. We make this notice readily available on our home page and at the bottom of every ALTA web page.
There are times when we may collect personal information from you. It is our intent to inform you before we do that and to tell you what we intend to do with the information. Generally, you will have the option not to provide the information, and in the future you will be able to "opt out" of certain uses of the information in accordance with the procedure set forth in Section 8, "Your privacy preferences and opting out". If you choose not to provide the information we request, you can still visit most of the ALTA websites, but you may be unable to access certain options, offers and services.
4. Links to non-ALTA websites
5. How we use your information
ALTA uses your personal information to provide you with services and to help us better understand your needs and interests. Specifically, we use your information to help you complete a transaction or order, to communicate with you, to provide service and support, to update you on products, services and benefits, to personalize promotional offers, to personalize some ALTA websites, or for other related purposes. Occasionally we may also use your information to contact you for market research regarding ALTA products or services.
We will give you the opportunity to choose your privacy preferences regarding such communications (see Section 8, "Your privacy preferences and opting out"). Credit card information is used only for payment processing and fraud prevention. Sensitive personal information is collected only to facilitate our financial service providers' credit decisions and will be shared with them only with your permission. Credit card information and sensitive personal data are not used for any other purpose by our financial services providers or ALTA and will not be kept longer than necessary for providing the services.
In order to offer you a more consistent and personalized experience in your interactions with ALTA, information collected through one ALTA service may be combined with information obtained through other ALTA services in accordance with your specifications.
ALTA is a global organization, with legal entities, business processes, management structures, and technical systems that cross borders. Our privacy practices are designed to provide protection for your personal information, all over the world. We may share your personal information within ALTA and transfer it to countries in the world where we do business. Some countries may provide less legal protection for your information. In such countries ALTA will still handle information in the manner we describe here.
Non-personal data is aggregated for reporting about ALTA websites usability, performance and effectiveness. It is used to improve the customer experience, usability and site content.
6. Who we share your information with
ALTA will not sell, rent or lease your personal information to others. ALTA will not share your personal information with third parties except in responding to your requests for products or services. Your permission will be requested when you submit your information. ALTA shares customer information across ALTA-owned business entities and companies working on our behalf, but only as described in Section 5 "How we use your information".
Circumstances may arise where, whether for strategic or other business reasons, ALTA decides to sell, buy, merge or otherwise reorganize businesses in some countries. Such a transaction may involve the disclosure of personal information to prospective or actual purchasers, or receiving it from sellers. It is ALTA's practice to seek appropriate protection for information in these types of transactions.
7. Your choices
ALTA gives you the choice of receiving a variety of information that complements our products and services. You can subscribe to receive certain product and service specific information and ALTA-wide marketing communications. ALTA-wide communications may include new product information, special offers, or an invitation to participate in market research, etc. We give you a choice regarding delivery of ALTA-wide communications by postal mail, fax, e-mail and telephone. You can make or change your choices at the data collection point or through ALTA's online customer registration tools. Please refer to Section 8 for further instructions. We will make every effort to honor your preferences. This option does not apply to communications for the purpose of administering order completion, contracts, support, product safety warnings or driver updates.
8. Your privacy preferences and opting out
ALTA will not use your personal information for a different purpose than the one stated when you provided your data. Examples of unrelated uses include sending communications about special offers, product information, and marketing messages. You can, however, choose to receive these types of non-subscription communications by following the instructions below. Online: at this time ALTA does not offer any options online to manage your privacy preferences Offline: Please specify your privacy preferences by writing to ALTA at firstname.lastname@example.org Be sure to provide your name, e-mail and postal address in all correspondence.
To opt-out of receiving communications you have expressly requested (such as e-mail newsletters, updates, etc.), use any of the following methods:
- Select the e-mail "opt-out" or "unsubscribe" link, or follow the opt-out instructions included in each subscription communication;
- Write to ALTA - be sure to provide your name, e-mail and postal address, and relevant information about your ALTA subscriptions and registrations:
ALTA e-Marketing services
6355 NW 36th Street
Miami, FL 33166
9. Access to and accuracy of your information
ALTA strives to keep your personal information accurate. We have implemented technology, management processes and policies to maintain customer data accuracy. We will provide you with access to your information, including making reasonable effort to provide you with online access and the opportunity to change your information. To protect your privacy and security, we will also take reasonable steps to verify your identity, such as a password and user ID, before granting access to your data. Certain areas of ALTA's websites may limit access to specific individuals through the use of passwords and other personal identifiers. The most effective way to view and change your personal information is to return to the web page where you originally submitted your data and follow the instructions on that web page or use the ALTA customer registration tools.
10. Keeping your information secure
ALTA is committed to protecting the information you provide us. To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of the information, ALTA has in place appropriate physical and managerial procedures to safeguard the information we collect.
We use Secure Sockets Layer (SSL) encryption when collecting or transferring sensitive data such as credit card information. SSL encryption is designed to make the information unreadable by anyone but us. This security measure is working when you see either the symbol of an unbroken key or closed lock (depending on your browser) on the bottom of your browser window.
11. Changes to this Statement